Offering an activation incentive such as an increased commission rate, or a one-time flat fee bonus is a great attention-grabber and may make any activation efforts more worthwhile for publishers. Many also value exclusive codes to promote to their audience and followers. An alternative incentive to consider is a tiered goal in which publishers are bonused for set sales goals with bonuses increasing at increasing sales intervals during the course of the campaign. First of all, the contest landing page plays a major role in specific conversion goals like submitting contest entries. If done right, a landing page will help you get far more leads.
These newsletters contain information about deals and promotions, new products or trends, and even content with built-in tracking links. By doing this, I keep my program in front of the affiliates, and they have something new to share with their audience. One of the reasons affiliates apply to specific programs is because they have an immediate desire to promote the products. For example, a food blogger may apply to an affiliate program because she is writing a post on the best new kitchen tools and she sees that the merchant sells those tools. By joining the merchant’s program, she can monetize her post. Affiliate tracking is technology used to track the traffic, referrals, and/or sales that come through a specific partner.
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This then enables the company to determine which partnerships are most lucrative and invest in building these relationships and enabling them to do their best work. When choosing your promotional strategy, take into account the type of contest and targeted segments. If you run a contest to engage high-performing affiliates, offer them an attractive prize for surpassing their best result. In this article, we will walk you through the steps to running a successful affiliate marketing contest and explain what you need to consider in each stage.
The increased promotion and exposure will then translate into more sales and commissions. Such contests are also a good way to convince affiliates to focus their efforts on your program. Your campaign may have ended, but there’s still more to do! It’s important to continue promoting growth with newly activated publishers. You have established an affiliate marketing program for your business and you’re seeing a steady flow of sales brought in by your affiliate partners every month. To leverage the full potential of your program and scale your business, you also need to activate and engage your affiliates on a regular basis.
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If they’re registering and closing deals, as well as generating high revenue it will benefit your business. Don’t send interested people straight to a sign up page. Take a few hours to put together a simple affiliate program page that highlights the details of your program. Add testimonials from other affiliates, customer quotes, explain the reward structure, and answer frequently asked questions.
- In this post, I’ll show you how to write copy that just makes sense using the AIDA framework.
- If the person that clicks the link later converts then that conversion is also attributed to the affiliate partner.
- Share why they should grow with your brand and program from the start.
- This includes things such as increased commission rates for a limited time, bonuses for reaching specific performance milestones, or exclusive access to promotions and discounts.
Invite your customers – Inviting your customers is an easy and free way to acquire new affiliates. Your customers are familiar with your product and might already be sharing your product with friends or co-workers. Offering customers a commission on referred sales may incentivize them to share your product or service with more people. Optimize your affiliate landing page – Many affiliates search Google to find affiliate programs. Using Search Engine Optimization , try and rank your program signup page for various targeted terms.
At any one point, our entire team may be walking 2000 affiliates through this process. Like a light switch or a faucet, you simply turn on the affiliate channel and sales flow like electricity to a bulb or water into your glass. It’s very much like paid search or even catalog marketing.
By working with all types of publishers who drive traffic to all stages of the conversion funnel, we are able to meet our client’s KPIs while keeping costs low. Our team doesn’t believe in a singular approach that works will for all programs. Some programs have upwards of 50,000 partners and others have less than 100 partners. The activation efforts for these programs radically differ. When partners share content and interact with potential partners on their social networks, you benefit. Activated partners make the most of their platforms , although it’s up to you to create and share social media strategies and make it easy for them to access and post up-to-date content.
We will share practical examples from our own monthly contest to illustrate what best practices we have identified so far. At eAccountable, our affiliate programs see an average ROI of 35%. We do this by using our experience to guide you to make smart, data-driven decisions which will payoff with profitable returns.
Yes, partner portals are a great way to provide a seamless experience to your partners by streamlining your program processes, encouraging communication, and improving partner sales cycles. Partner activation is the process of, and strategy behind, encouraging partners to engage what is an affiliate management system consistently and enthusiastically in your partner program. It can also vastly reduce the manual tasks required to run an affiliate partner program, such as creating unique links, tracking progress, and sharing rewards. You and your partner may, for instance, co-host a webinar.